Benefits of Web Usability Testing
Did you know that if your website visitors have a successful user experience they are . . .
- 87% more likely to buy from you
- 3 times more likely to recommend your site than if they had an unsuccessful visit
This insight comes after evaluating the user experience of hundreds of website visitors through web usability testing.
Getting visitors hooked on your website’s user-friendliness is so financially rewarding that big companies make it a priority. IBM’s “Rule of Thumb: Every dollar invested in ease of use returns $10 to $100.”
What is Web Usability Testing?
A sophisticated way of discovering what your website means to its visitors. If your website doesn’t interest your visitors, this will hurt your sales conversion on your website or other call to actions conversions such as calling or submitting a form. So, after learning what drives your visitors to come and use your website, we ensure that this knowledge of your visitors’ user experience is integrated into the website design.
Our Approach to Web Usability Testing
- Recruit, test, and reward test users that fit your target audience
- Target users can be further refined based on gender, age, income, and technical expertise
- Develop scenario and tasks for users to follow when on your website
- Conduct real time usability testing on live users
What You’ll Get
- Executive summary of findings
- Overview of methodology used and steps undertaken
- Issues uncovered in the test, by priority
- Recommendations for correcting each issue
- Task performance against established benchmarks
(with mean & standard deviation analysis) - Usability test survey of your users
- Digitally recorded audio and video sessions of your users
By keeping our usability testing tightly centered on visitor expectations, we help you understand the most effective web site designs and functions to choose for optimizing the user experience. This will help secure increased sales and profits.
Convert more visitors to customers on your website to improve your profits.
Our web usability testing is priced for small businesses,
on average 150% below our competitors.
So, Get a Quote today!
