Optimized website information architecture
& design of prominent OB/GYN practice

Challenge

Design and develop one website with information architecture that effectively serves the brand identities of both a OB/GYN practice and Medi-spa practice

Methods

• User research though interviews with nurses, patients, and physicians
• User-centered redesign and development

Results

• All stakeholders rated new website as significantly “more attractive,” “higher quality,” and “easier to use” than old website
• 150% increase in online patient lead conversions due to user-centered design